CloudFit running a circuit workout across multiple gym screens

Why the F45 TV Model Works

The reason an F45 class flows the way it does is not the branding or the music. It is the F45 TV setup — the screens running station videos, a global clock, and the structure of the workout in plain sight.

During a session, every member can answer four questions without ever asking the coach:

  • What am I doing right now?
  • How long do I have left?
  • When do I rotate?
  • What is coming next?

That visual structure is what makes the class feel synchronized. Members move together. Coaches stop counting down intervals and start coaching the room. The session has a rhythm because the screen is the source of truth, not the trainer at the whiteboard.

That is the part worth keeping when you leave the franchise. Not the format, not the licensing — the delivery experience.

What You Want To Keep — And What You Want To Leave Behind

Most owners stepping away from F45 are not trying to abandon the screen-driven model. They are trying to escape the constraints around it.

The goal is to keep the delivery system that members are used to, while taking back control of programming, branding, and the day-to-day class experience.

What members loved
What you want to change
Screens that ran the workout for you

Station videos, a global timer, rotation cues, and a class that flowed without the coach repeating themselves every interval.

A format you could never adjust

The same circuit structure for every member, every time of day, with no room to program for the morning regulars vs. the evening crowd.

A professional, polished class experience

Members walked in expecting screens, intervals, and structure. Newer members felt confident on day one because they could just look up and follow along.

Generic branding and content

The on-screen experience belonged to the franchise. Your gym's identity, your coaches, and your style were always in the background.

Coaches free to actually coach

When the timer and the demo were on screen, coaches could focus on form, effort, and the people in front of them.

Fees, restrictions, and decisions made elsewhere

Programming was handed down. Fees were fixed. Operational changes were not up to you.

CloudFit screen showing timers, exercise demos and workout structure

The Anatomy of an F45 TV Layout — And How CloudFit Recreates It

The reason an F45 class feels coordinated comes down to three on-screen elements working together on the F45 TV. CloudFit gives you each of them, on your own screens, with your own content.

  • Station videos that loop continuously. Each station shows a clear demo of the movement so members never have to guess what to do. With CloudFit, you can use videos from the built-in exercise library, upload your own coaching demos, or mix both — and run different content on each screen in the room.
  • A global timer and rotation cue. The whole class moves on the same clock. CloudFit handles work and rest intervals, rounds, transitions, EMOMs, AMRAPs, and station rotations, with the timer visible from anywhere on the floor.
  • Exercise previews. Members can see what is coming next so transitions are tight and there is no hesitation between rounds. CloudFit's workout flow shows the current move, the next move, and the structure of the session at a glance.

The result is the same kind of synchronized, screen-led class your members already understand — built around your programming instead of someone else's.

CloudFit: The F45 TV Alternative for Independent Gyms

The delivery infrastructure stays familiar. The control over how it runs becomes yours.

  • Screen-driven class delivery

    Run timers, station videos, exercise previews, and workout flow on every screen — the same kind of on-screen delivery members expect from a boutique class.

  • Your own programming

    Build workouts the way you want to run them. Circuits, intervals, strength blocks, conditioning, hybrid sessions — not a fixed franchise format.

  • Multi-screen station layouts

    Show different content on different screens for each station, zone, or training area. Built for the kind of multi-station floor F45 popularized.

  • Coaches stay on the floor

    When the timer, the demo, and the next move are on screen, coaches stop counting reps and start coaching effort, form, and the room.

  • Your brand on every screen

    Replace someone else's logo and visual identity with your own. Every screen reinforces your gym instead of a franchise.

  • Launch without heavy IT

    Use regular TVs with an Apple TV or Google TV Streamer. No servers, no specialised hardware, no long rollout window.

A coach leading a class using CloudFit on screen

Your Members Already Understand This Kind of Class

The hardest part of leaving F45 is not the rebrand. It is the delivery gap.

Members are used to walking in and seeing screens that tell them what to do. Take that away and the gym suddenly feels like a step backward, even if the programming behind the scenes is genuinely better.

Boutique brands like F45, Body Fit Training (BFT), Orangetheory Fitness, and F45-adjacent HIIT studios have spent years training members to expect a screen-led class. That expectation does not disappear when you swap the sign over the door.

CloudFit closes that gap as an F45 TV alternative you run on your own terms. Members walk in on day one of your independent gym and see the same kind of structured, on-screen experience they had before — only now the programming reflects you and your community, not a template handed down from head office.

Coach building a workout in the CloudFit app

What the Migration Looks Like in Practice

The transition window is the most sensitive part of going independent. Members watch closely. A visible drop in delivery quality during the change-over is what turns "the gym is rebranding" into "the gym is winding down."

A typical CloudFit migration from an F45 model looks like this:

  1. Set up your screens before you switch. Plug an Apple TV or Google TV Streamer into your existing TVs and get CloudFit running while the franchise system is still live.
  2. Build your first workouts. Use the CloudFit exercise video library, upload your own demos, or mix both. Most gyms start with three or four signature class formats.
  3. Run a soft launch. Trial CloudFit on a quiet class or off-peak slot. Coaches get comfortable, members see the format works, and you tune the layout.
  4. Flip the room on launch day. When the franchise screens go off, CloudFit goes on. No dark screens, no whiteboard interim, no "we'll figure this out next week."
  5. Adjust as you grow. Program differently for different times of day. Add zones. Add locations. Update centrally.

The screens stay live. The coach stays on the floor. The session still has timing, structure, and flow — but now the content reflects the people actually in the room.

F45 vs CloudFit — A Side-By-Side

CloudFit is not a franchise replacement. It is the delivery infrastructure underneath, on a platform you control.

F45 model
With CloudFit
Fixed class format

Every class follows the same franchise-issued circuit structure, regardless of who is in the room.

Your own formats

Run circuits, strength blocks, conditioning, mobility, open gym, hybrid — whatever fits your community and time slot.

Centralized programming

Workouts are programmed elsewhere and delivered to your screens. You implement, you do not design.

You program, you deliver

Build workouts in the CloudFit app from your phone, tablet, or laptop. Update them as often as you want.

Franchise branding and content

The on-screen visuals, exercise demos, and overall look belong to the franchise.

Your brand, your content

Upload your own demo videos, use the CloudFit library, apply your own colours and logo to the screen.

Licensing fees and restrictions

Ongoing franchise fees, format restrictions, and operational rules set by someone else.

A subscription you control

A straightforward platform subscription, no franchise overhead, no programming restrictions. See pricing for current plans.

Single-format model

One class format, marketed nationally, run the same way at every studio.

Different sessions through the day

Morning mobility, lunchtime HIIT, afternoon strength, evening conditioning — all on the same screens, all in your control.

Franchise Owners Who Have Made the Switch

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I've been here for 10 years, we originally were a franchised gym and had three across Australia. Things were shifting and it became apparent the landscape was changing. CloudFit created a great opportunity for me to do what I love and put programming first. Which we're so very grateful for.

Nicila Costello

Nicila Costello

Owner, The Fitness Vault (ex-franchise)

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We were a franchise for 8 years and our values didn't really align anymore. Discovering CloudFit allowed us to do our own thing, create our vision and be more progressive. It's no secret the members are a lot stronger and fitter. It was just perfect for us.

Chris Scales

Chris Scales

Owner, Thrive Revive Northcote (ex-franchise)

Frequently Asked Questions

CloudFit is an F45 TV alternative — the screen-driven delivery layer on its own — not a full franchise replacement. F45 bundles branding, programming, marketing, and the screen system together. CloudFit gives independent gyms the on-screen workout delivery part (timers, station videos, exercise previews, workout flow) without the franchise model around it.

Yes. CloudFit runs on regular TVs using a small media device like Apple TV 4K or Google TV Streamer. There is no specialised hardware required, so the TVs already on your walls can keep running once you swap the source.

F45 hands you a fixed circuit format programmed centrally. CloudFit hands you the tools to design your own sessions — circuits, intervals, strength, hybrid, open gym, anything you want — and run them on screen with timers, demos, and structure. The programming reflects your community, not a national template.

Yes. Multi-station circuit work is one of the most common CloudFit setups. You can run different content on each screen for each station, share a global timer across the room, and rotate members through stations on the schedule you choose.

Before. The transition window is the most sensitive period for member retention. Get CloudFit running on a back-of-house screen or a quiet class while the franchise system is still live, so the day you switch over there is no visible gap in delivery.

Yes. Upload your own content, use CloudFit's built-in exercise video library, or combine both. The on-screen experience reflects your gym, your coaches, and your programming style.

Yes. CloudFit is built to run consistent sessions across multiple sites. Build the workout once, run it on every floor, and update programming centrally. See standardizing classes across locations for the full picture.

CloudFit is a straightforward platform subscription with no franchise overhead. Compared with franchise fees, royalties, and marketing levies, most independent operators find it significantly cheaper, while keeping the delivery experience their members expect. See pricing for current plans.

Keep Learning

Ready to leave the franchise without losing the screens?