The importance of getting 5 star reviews for your business

CloudFit

July 15, 2021

Your members love your gym and love your trainers, but how can a prospective member really know how good your gym is if you don’t have enough 5 star reviews online?

Five star rating

That’s right, in today's world everyone wants to know what a business is like before they go and the fitness industry is no different. One of the best ways to show how good your business is, is with raving reviews online.

Where? The top two places you must have your business highly rated online are;

  1. Google My Business
  2. Facebook Ratings & Reviews (eg. https://www.facebook.com/cloudfit.tv/reviews/ )

Sharing member reviews on Instagram is another nice way to get the message out. However this won’t help a great deal when customers are searching for a fitness business in their area to join as instagram doesn't have a dedicated review feature on its platform.

There's others like Yahoo Local Listings, Yelp!, Twitter and Foursquare as well you could take advantage of as well.

Why? Not everyone is comfortable in a gym setting and one review can make all the difference when a prospective member is researching which gym they want to check out. In fact, they say 92% of customers are more likely to purchase a product after reading a positive review online. So the more raving reviews the more business you’ll get!

How? But how? You ask? Well the best thing you can do is take control and encourage your members to support your business with a raving review. Sitting back, wishing, hoping and waiting for your members to do this on their own just won't work with the distracted world we live in today.

As a business owner or manager you should schedule multiple times a year to generate new 5 star reviews. A great example of this is when a gym does a fitness challenge, at the end of the challenge you send out a text or email to your members simply asking them to write up a 5 star review. It’s that simple! Check out the example below;

*Hey (name),

Amazing work with your training! If it's not too much trouble can you please take a minute to give us a 5 star review on Facebook and Google 🙌 We absolutely love what we do and we know you do too and would greatly appreciate the community support 😊

(insert link to review sites) https://www.facebook.com/cloudfit.tv/reviews/

Thanks 💪 (your business name)*

You or them? Raving reviews help to build a connection between a prospective member and your business before you ever meet. They can connect with other peoples reviews, people just like them, with similar fitness goals raving on about how good your business is, and in some circumstances have already made the decision to join your gym before ever stepping foot in it.

So, give this a go and get as many raving reviews as possible. It very well could be the difference between someone joining your gym or your competitors.

If you're interested to know more, please get in touch with the team via the help button at the bottom of the page.

✌️🤩 CloudFit Team

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