Step into AMRAP on a Saturday morning and you’ll understand. The energy is electric—a blend of sweat, high-fives, and team-focused chaos, all moving to a rhythm. Sleds pushing on turf, ski-ergs humming, and coaches who aren't just calling out reps; they’re right there in the trenches with you.
It feels authentic. It feels alive. But it wasn’t always this way.
Behind the vibrant community is a story of a bold decision to find a gym franchise alternative. It’s a story about rebuilding from the ground up to deliver a fitness experience they could finally believe in.
The Breaking Point: When The Franchise Model Fails
Before it was AMRAP, the gym was part of a major franchise. That meant locked-in programming, generic TV screen templates, and workouts that felt stale. For owner Tristan and his team, the passion that got them into fitness was fading.
“I’d walk in, look at the workout on the screen, and think—none of us would actually do this,” he explains. “We didn’t believe in what we were selling. We knew we had to find a better way to run our gym.”
So they did. They cut ties with the franchise, rebranded as AMRAP, and started searching for a flexible gym management software that would give them creative control.
The Solution: A System for Custom Gym Programming
Rebuilding from scratch presented a new challenge: how to run dynamic, multi-zone classes for 30+ people without it becoming a logistical nightmare? The answer was CloudFit.
It’s the platform that powers AMRAP’s signature flow and drives member engagement.
“We now create our own custom gym programming in 4-week blocks that actually build on each other,” Tristan says. “It’s not random. Our members see real progress, which is huge for member retention.”
The platform gives them total control. Coaches film their own movement demos, so members see a familiar face on the gym's TV screens. They brand the displays with their own logo and even feature photos of members crushing workouts.
“If I have an idea for a movement, I can film it, crop it, and upload it to our library in two minutes,” says Tristan. “It’s that easy to build our workout library.”
Structure That Drives Real Progress
The weekly schedule at AMRAP is a perfect example of purposeful planning, made easy by their new system. A weekly example;
- Monday: Squats
- Tuesday: Long-form endurance
- Thursday: Short, sharp HIIT
- Friday: Deadlifts
- Saturday: All-out team hybrids
“We explain the ‘why’ behind the structure,” Tristan notes. “When members understand the purpose, their investment goes through the roof. It’s not just fluff and fitness class software supports this, so the intent is always clear.”
That purpose-driven approach gets results. The coaches point to a member, Alex, whose technique and confidence soared after seeing herself on screen. This detailed feedback and progress tracking is what turns a good gym into a great one.
A Team Re-Energised by Freedom and Focus
You can’t fake passion. When you talk to the AMRAP coaches, their energy is undeniable. It’s clear they love what they do, because they now have the freedom to do it their way.
“The members’ energy is everything,” says coach Nat.
For coach Abby, the right tech makes her job more fulfilling.
“The screens make the class flow so easily. We can focus less on logistics and more on what we love—actually coaching people.”
Your Gym, Your Rules: The True Franchise Alternative
One of the biggest fears for independent gym owners is losing their identity to a software system. Tristan found the opposite.
“CloudFit is so customizable,” he says. “We upload our videos, our logos, our images. It gives us the structure and polish of a major franchise, but with our personality. No one walks in and confuses us for another gym.”
It's the perfect gym franchise alternative for owners who want control.
AMRAP is proof that you don’t need a franchise to look professional. You need the right tools to bring your unique vision to life.
Ready to Build a Gym You Truly Believe In?
AMRAP’s story is about trading templates for passion and restriction for freedom. They created a space where the coaches are energized, the members are committed, and the community is real.
CloudFit provided the gym management software to make it all happen seamlessly.
If you’re tired of a system that doesn’t feel like you, let’s talk. See how CloudFit can give you the tools to deliver your programming, your way—and build the gym you’ve always wanted.
Get Started with CloudFit for Free
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