Blue Oceans Performance Club is an independent gym in San Diego founded by George Chmiel. We visited the studio to learn how its team brings together coaching, its own programming, and on-screen workout guidance.

CloudFit displays the exercises and timing selected by the Blue Oceans team. George and his coaches remain responsible for the training program and member experience.

CloudFit is not affiliated with, sponsored by, or endorsed by F45 Training.

The Journey: From 3,000 Miles to the Gym Floor

To understand the electric energy inside Blue Oceans Performance Club, you have to understand the man behind the vision. An athlete for over two decades, George ran his first marathon back in 2007 at the San Diego Rock 'n' Roll Marathon. That single race lit a fire under him, kicking off a lifelong passion for extreme endurance that culminated in 2016 when he completed that 3,000-mile run across the country.

The physical and mental toll of that journey was massive.

"I was just really beaten down from running 3,000 miles and all the highs and lows of that experience. I didn't know if I would run again or if I would even get back into training."

Before founding Blue Oceans Performance Club, George operated F45 studios. At Blue Oceans, his team combines training, recovery facilities, and community activities.

The Operational Challenge: When Mechanics Distract from Connection

For Blue Oceans, a practical priority was keeping exercise instructions and timing visible while coaches worked with members. On-screen demonstrations and timers provide a reference during class, alongside the coaches' guidance and feedback.

The Power of Visual Tech: Freeing the Coach

George wanted exercise demonstrations and timers visible during class so coaches could spend more time working with members. Blue Oceans uses CloudFit to arrange and display the team's workout content.

George described how Will, who leads the club's programming, uses CloudFit:

"Will is not a tech nerd by any means. He'll do anything to avoid technology. And it's so easy to use and so simplistic in nature on the front end and the back end that he's able to get in there and get in the bunker and dial up his programming and then stream it to these beautiful TVs here. Everyone loves it. It's been a tremendous tool for us."

Will builds the club's 30-day progressive programming in the CloudFit app, setting the exercises, work and rest intervals, and station rotations for each session. He then sends each workout to the studio's screens, where members can see the current movement, the time remaining, and what comes next. When the programming moves into a new block, he updates the sessions himself, without needing outside help.

Programming and Recovery

The Blue Oceans team develops its own programming and uses CloudFit to display exercises and timing. The club also offers recovery facilities alongside its training sessions, including cold plunges, saunas, steam rooms, and red light therapy.

"Everything we do is longevity performance. As hard as we work here, especially as we get older, if we're not recovering and bouncing back quickly, then we're not going to be improving."

Scalability Built on Authenticity

George emphasizes the team's involvement in the community and its focus on the day-to-day experience at Blue Oceans.

For gym owners looking to refine or scale their own operations, George's approach is pure gold:

Lead with Authenticity: George and his entire leadership team Josh, Will, Hannah, and Sergio, don't just talk the talk; they train and compete together in endurance races and HYROX events. "We lead with love and we lead by example," George notes. "Our people believe in it, they love it, they live it."
Own Your Backyard First: While the Blue Oceans model and programming are built to scale seamlessly—backed by CloudFit's multi-screen setup—George emphasizes mastering your flagship location in East Village before jumping to franchise requests.
Let Tech Handle the Logistics: Offloading timing, exercise demos, and rotation cues to CloudFit screens gives your coaches the freedom to build real, lifelong relationships on the gym floor.

At Blue Oceans, CloudFit supports the team's class delivery through on-screen exercises, timing, and rotation cues.

Want to see how CloudFit displays your workouts on your gym's screens? Talk to our team.