“It’s the best business decision we’ve made. It helps our team. It helps our members. Simple as that.” — Dom & Jess, Owners - Berwick Fitness Factory
Recently, we headed out to Berwick Fitness Factory to see their first-ever DEKA Strong event in action. And while the competition was fierce, the real story wasn’t just about athletes on the floor — it was about how a community-first fitness business, powered by the right systems, scaled from garage PT sessions to hosting global events.
From the second we walked in, you could tell this gym was different. High energy, zero ego, packed vibe, and a supportive crew. It wasn’t just a fitness event — it was a business firing on all cylinders.
From Lockdown Garage PT to Global DEKA Host
Owner Dom shared how the business began during lockdown — just a guy helping his mate train in the garage. Fast forward a few years and Berwick Fitness Factory is running 50+ group sessions a week, hosting DEKA competitions, and drawing competitors from across Australia — and even teams flying in from Japan.
“We didn’t expect a crowd like this,” Dom said. “Seeing people fly in from overseas... it’s surreal.”
Surreal, maybe. But definitely earned. This gym runs on sweat, support, and systems — and that came through in every rep, every cheer, and every athlete hitting the floor.
From Chalkboards to CloudFit: Streamlining Operations
Before adopting CloudFit, Berwick Fitness Factory ran on chalkboards and chaos.
“We were literally using our kids’ chalk to write on the walls. Every session felt messy.”
Once CloudFit was integrated, things changed fast. The gym now displays workouts across all sessions — whether it’s strength, conditioning, or cardio — with automated programming, video demos, and coach notes visible in real time. It’s like having backup support in every session — without needing more staff.
“It’s like having an extra coach in every session,” Dom told us. “Honestly, I don’t know how we’d run without it.”
With two classes running side by side and an open gym model using the same structured programming, CloudFit delivers consistency, clarity, and scalability — all while reducing coach workload and boosting member engagement.
Programming Built Around Real Lives
What really stood out was how the programming is tailored to the actual lives of their members. Many are parents. Some can’t attend scheduled classes. That’s why Dom and Jess use CloudFit to deliver the same programming in both coached and open sessions — so members can train on their terms.
“They don’t want to think about what to do,” Jess said. “They just want to come in, know the workout’s ready, and get moving.”
For fitness businesses catering to working parents, shift workers, and everyday athletes — this kind of flexible structure is a game-changer.
DEKA Vibes, CloudFit Flow
During the DEKA Strong event, CloudFit ran seamlessly in the background — displaying reps, movement zones, and timers. It kept athletes and spectators on track, eliminated confusion, and helped the event flow like clockwork.
Declan, Director of Spartan DEKA, was on the mic all day and kept praising the setup:
“People could just look up and know what was next — the crowd could follow along, the athletes didn’t need constant reminders. It just worked.”
When your tech supports the flow — not distracts from it — you’ve got a setup worth replicating.
Why This Gym Works: People First, Always
When we asked Jess what truly sets Berwick Fitness Factory apart, she didn’t talk about equipment or square footage.
“No egos. Just real people showing up and doing the work.”
And it shows. Members who once trained quietly in the back are now repping events, dropping kilos, and competing on the big stage. Their community is strong — and it’s been built with intention, systems, and heart.
Want to Run a Gym Like This?
Berwick Fitness Factory is doing something right — not just in how they coach, but in how they build community. With CloudFit powering their programming, sessions run tighter, events feel smoother, and both coaches and members are supported every step of the way.
If you're a gym owner or operator trying to do more with less — less admin, more consistency, scalable systems — this is the kind of setup that works.
Check out Berwick Fitness Factory:
🔗 www.berwickfitnessfactory.com.au 📱 @berwickfitnessfactory
Ready to simplify your systems, energize your team, and scale your impact?
👉 Let’s chat about how CloudFit can power your gym behind the scenes.