Our Story
About
CloudFit is a technology company in the B2B FitTech space. Founded in 2020 in Melbourne, Australia, CloudFit operates in over 25 countries worldwide.
Background
We built CloudFit because we saw a huge opportunity in the fitness industry. While consumer fitness tech was booming, the tools available for fitness businesses had yet to catch up. As a group of fitness enthusiasts with unique skills we knew we could bring a fresh perspective and modern technology to help gyms thrive in the digital age.
After testing our concept in local gyms (with rave reviews!), we knew we were onto something. Our goal? To deliver innovative, user-friendly tools with transparent pricing, no lock-ins, and no gimmicks. At CloudFit, your success is our success—when your gym thrives, so do we!
The Team
At CloudFit, we're a passionate crew of tech enthusiasts, fitness fanatics, and customer champions, united by one goal: empowering gym owners with tools that make running their businesses a breeze.
The Founders
Adam Koch
Co-Founder / CEO
“The Tech Guy”
With 20+ years in tech, including 15 at Google, Adam brings Silicon Valley smarts and a love for fitness to the CloudFit team. When he's not dreaming up innovative solutions, he's chasing personal bests on the track or in the gym. Adam's mission? To blend cutting-edge tech with fitness insights to help gym owners break a sweat—without breaking a sweat managing their business.
Alex Belbasis
Co-Founder / Operations Director
“The Fitness guy”
Alex knows the fitness world inside and out, with over 20 years of industry experience — from his early days as a group fitness instructor to owning multiple gyms and working with top brands and facilities like F45, 2XU, FitnessFirst, and GoodLife. His hands-on expertise shapes every CloudFit feature, ensuring our tools meet the practical needs of gym owners.
Sam Dang
Co-Founder / Head of Customer success
“The Customer guy”
Sam's job is simple but vital: keep customers happy, always. With a laser focus on customer success, Sam bridges the gap between gym owners and CloudFit's solutions, ensuring every feature aligns with their evolving needs. His greatest reward? Seeing gym owners thrive with tools that simplify operations, drive growth, and put smiles on faces.
